Last Updated: January 3, 2025
Macromatic LLC ("Macromatic"), a Wyoming Limited Liability Corporation with a principle place of business at 1309 Coffeen Avenue STE 1200, Sheridan Wyoming 82801, really cares about keeping your personal information, which we will refer to as "Personal Data," safe. This is our privacy notice ("Privacy Notice" or simply "Notice"), and it is here to explain what we do with your Personal Data, how we protect it, and what rights you may have under applicable data protection and privacy laws.
At Macromatic, we take your privacy seriously. We want you to know that: we don't sell your personal data, no cross-behavioral advertising, and you have control.
If you download or use the app, including its customer support, Knowledge Base and roadmap features:
If you visit the website:
If you engage with us on social media or see our ads:
This Privacy Notice does not apply to: staff, non-personal data, others use of your data.
In the context of this Notice, Macromatic plays the role of a "data controller" or "business" for the Personal Data we process. What this means is that we decide how and why your Personal Data is collected and used.
We may process your Personal Data based on but not limited to these reasons:
If your data is used you can ask us for details, and we will provide them just email us at sam@macromatic.space. You have to right to remove legal consent from using your data, but it will not undo past usage.
Purpose: We use your data to create and safeguard your Macromatic App account.
How We Get It: When you sign up, you provide information such as your email and authentication credentials. If you use Google or Apple Single Sign-On (SSO), we also gather data from these sources during registration.
Valid Reason to Use Your Personal Data: Our obligation to fulfill our agreement with you.
Who It Concerns: All Macromatic App users.
Categories of Personal Data: Email address, password (hashed, salted, unencrypted and not accessible to Macromatic), authentication tokens, user UUID.
How Long Your Personal Data Is Kept: For as long as your account exists (regardless of the status of your subscription).
Purpose: We gather specific details to address your concerns promptly and effectively when you encounter issues or require assistance while using the Macromatic App.
How We Get It: We obtain your data through various methods:
Valid Reason to Use Your Personal Data: We process your data for user support based on:
Who It Concerns: This user support provision is available to all Macromatic App users.
Categories of Personal Data: As part of our user support activities, we process the following categories of personal data
How Long Your Personal Data Is Kept: Personal Data included in support requests will be retained for as long as the related user account is active and as long as the support requests remain open and actively being addressed. Archived customer support tickets are deleted within one year.
Purpose: We gather and process your Personal Data to provide you with personalized meal planning, tracking, and recommendations, enhancing your app experience and functionality.
How We Get It: You can manually enter this information, and sometimes, you grant us access to some data from Apple Health, Fitbit, Google Fit or Health Connect. Additionally, we may write data back to these services to ensure synchronization and provide a seamless experience across platforms.
Valid Reason to Use Your Personal Data: We process your data based on:
Who It Concerns: Macromatic App users.
Categories of Personal Data: We collect and process various categories of Personal Data, including:
Additional Information: The use of information received from Health Connect and Apple Health will adhere to their respective permissions policies, including those outlined by Google LLC and Apple Inc.
How Long Your Personal Data Is Kept: For as long as your account is not deleted or do not delete your entries. Additionally, please note that in the future, we may implement an automatic data deletion policy for users who have not been subscribed or active for an extended period. Do not worry though, we will give you several warnings before deleting your data. We will alert you through the app.
Purpose: We process some of your data to, to the extent allowed by the app stores, manage and consult user subscriptions for the Macromatic App, including sign-ups, refunds, cancellations, billing, and renewals.
How We Get It: Information related to your subscription is obtained through the App Store or Play Store.
Categories of Personal Data: Email, user UUID, country, affiliate code used to purchase the app, subscription status, subscription length, past purchases, purchase ID, location, currency, and transaction history. Please note that we do not have access to sensitive payment information like credit card numbers, as these are managed by Apple Inc. and Google, LLC's purchase systems.
Valid Reason to Use Your Personal Data: We process your data to fulfill our agreement obligations with you.
How Long Your Personal Data Is Kept: Information regarding your subscription is stored in Google Play and the App Store according to the retention policies of Google LLC and Apple Inc. Additionally, data in RevenueCat, Inc., is retained by Macromatic until a user deletes their Macromatic app account.
Purpose: We gather and observe data for the purpose of identifying trends and making data-driven decisions to enhance app improvements and marketing strategies.
How We Get It: Your data is automatically collected by Firebase from your interactions with the app.
Valid Reason to Use Your Personal Data: We process your data based on our legitimate interest in improving the user experience and making data-driven enhancements.
Who It Concerns: All Macromatic App users.
Categories of Personal Data: We collect app usage data, including user behavior data. This data is presented in an aggregated format and includes timestamps of app interactions, screen views, user actions, and retention data.
How Long Your Personal Data Is Kept: Aggregated data remains accessible to Macromatic indefinitely.
Purpose: We collect data to securely host and maintain app data, including user information and app content. Additionally, we manage the backend infrastructure for optimal performance and scalability.
How We Get It: Data is collected from users during the registration process and through app usage.
Valid Reason to Use Your Personal Data: This is based on our agreement obligations.
Who It Concerns: Macromatic users.
Categories of Personal Data: All Personal Data processed for the provision of the app.
How Long Your Personal Data Is Kept: We retain your data as long as your Macromatic App account exists.
Purpose: We continuously monitor the app's infrastructure to identify security threats, performance issues, and ensure reliability and security for users.
How We Get It: The app automatically observes certain information from users.
Valid Reason to Use Your Personal Data: This is based on our legitimate interest, specifically, our interest in providing users with a secure and dependable experience.
Who It Concerns: All Macromatic users.
Categories of Personal Data: All Personal Data processed for the provision of the app.
How Long Your Personal Data Is Kept: As long as users maintain their accounts.
Purpose: We collect your data to record and remember your cookie consent choices on Macromatic.space.
How We Get It: We obtain it when you interact with our cookie banner.
Valid Reason to Use Your Personal Data: This data is necessary to comply with the legal obligation to obtain and record user consent for the use of trackers (cookies) on Macromatic.space.
Who It Concerns: Visitors to the Macromatic.space website.
Categories of Personal Data: This data includes specifics of your consent choices (opt-out/opt-in for each cookie category), pageviews, IP address (with the last three digits masked), consent timestamp, whether you interacted with the cookie banner, cookie identifier, and region.
How Long Your Personal Data Is Kept: Currently, this data is retained indefinitely.
Purpose: We process some data to run online advertising campaigns on social media platforms, specifically Facebook and Instagram through the Meta Ads Platform. The primary purpose is to promote the Macromatic app and its website, foster user engagement, conduct market research, and assess the effectiveness of marketing campaigns.
How We Get It: The data required for these activities is obtained from Meta Platforms, Inc.
Valid Reason to Use Your Personal Data: This is based in our legitimate interests in promoting the Macromatic App and its website, analyzing user engagement, and conducting market research. Meta may rely on a different legal basis for processing your information as detailed in their privacy notice.
Who It Concerns: Users of Facebook and Instagram who interact with our advertising campaigns.
Categories of Personal Data: Online identifiers, behavioral data, and marketing data, such as social media user IDs, demographic data, interests, and online behavior.
How Long Your Personal Data Is Kept: As long as Meta makes the Personal Data available.
Purpose: We process data to facilitate the functionality that enables users to capture or upload front, side, and back progress photos for the purpose of comparing before and after images or viewing individual photos. Additionally, our features enable users to share or download individual progress cards for before and after comparisons.
How We Get It: We process the photos that users manually upload.
Valid Reason to Use Your Personal Data: The user's consent.
Who It Concerns: Macromatic app users who choose to utilize the progress photo feature.
Categories of Personal Data: User-provided progress photos, specifically front, side, and back progress photos.
How Long Your Personal Data Is Kept: The photos are retained for as long as the user Macromatic App account exists, or until the user chooses to delete their photos.
Purpose: We collect data to gather user testimonials to enhance our marketing efforts and increase user engagement. This data is used to create testimonial content for our website (as described under the section Website Content Management) and social media platforms.
How We Get It: User data is collected directly through a form on our website. Users voluntarily provide their name, email address, content, and images.
Valid Reason to Use Your Personal Data: We rely on the user's explicit consent to process the information contained in their testimonials.
Who It Concerns: Macromatic users who voluntarily choose to provide testimonials.
Categories of Personal Data: User's name, email address, testimonial content, and images.
Purpose: We collect and process Personal Data of influencers who agree to collaborate with us on promoting Macromatic and sign up on to the Affiliate Referral Program. We process Personal Data to communicate with them regarding program updates, provide them with a unique referral code, track and calculate affiliate earnings, provide performance reports to affiliates.
How We Get It: In the past, we got the information directly from affiliates, and now we obtain it from the tool Branch.io when the affiliates sign up to our Everflow instance.
Valid Reason to Use Your Personal Data: Our obligations under the Affiliate Agreement to communicate program updates, track and pay earnings.
Who It Concerns:
Categories of Personal Data:
How Long Your Personal Data Is Kept: Your Everflow data will be retained indefinitely. We reserve the right to remove affiliates that are not actively promoting Macromatic's products or not performing as intended. We will notify you before deactivating your code.
Purpose: Google Analytics collects your data and aggregates it to allow us analyze web visitor behavior and improve the user experience of the website.
How We Get It: The data is collected through the Google Analytics Site Kit, which then aggregates it and makes it available in aggregated form to SBST through the Google Analytics portal.
Valid Reason to Use Your Personal Data: Your consent as expressed in our website cookie banner.
Who It Concerns: Visitors of Macromatic.space.
Categories of Personal Data: Google collects the following types of personal data at individual level, but then these are aggregated and not visible to Macromatic:
How Long Your Personal Data Is Kept: We keep data in Google Analytics for two months.
Additionally, please note the following important information:
This is also known as the right to be informed. It means that you can ask you for all the information about how we handle your Personal Data. This includes, for example, how we collect and use it, how long we will keep it, and who it will be shared with, among other things.
We are informing you of how we process your Personal Data with this Notice.
We will make every effort to let you know how we use your Personal Data.
This is called the right of access. This right allows you to (1) get confirmation of whether we process Personal Data about you (2) ask for full details of the Personal Data we hold about you; (3) get a copy or access to the Personal Data,
Once we receive and confirm that the request came from you or your authorized agent, you can ask us for:
To obtain a copy of your data, contact us.
This is called the right to rectification. It gives you the right to ask us to correct without undue delay anything that you think is wrong with the Personal Data we have on file about you, and to complete any incomplete Personal Data.
If you are having trouble changing the information yourself in your Profile tab or editing your entries, please contact us and we will do our best to change the Personal Data for you or help you edit it yourself.
This is called the right to erasure, right to deletion, or the right to be forgotten. This right means you can ask for your Personal Data to be deleted. To delete your account and data, go to Data & Privacy and select Delete Your Account. This will not cancel your subscription, which you can manage through your phone's app store. Sometimes we can delete your information, but other times it is not possible for either technical or legal reasons. If that is the case, we will consider if we can limit how we use it. We will also inform you of our reason for denying your deletion request.
This is called the right to restrict processing. It is the right to ask us to only use or store your Personal Data for certain purposes. You have this right in certain instances, such as where you believe the data is inaccurate or the processing activity is unlawful.
This is called the right to object. This is your right to tell us to stop using your Personal Data. You may have this right where we rely on a legitimate interest of ours (or of a third party). You may also object at any time to the processing of your Personal Data for direct marketing purposes. If you receive a mass email from us and no longer wish to receive communications, simply look for the "Unsubscribe" option at the bottom of the email.
We will stop processing the relevant Personal Data unless: (i) we have compelling legitimate grounds for the processing that override your interests, rights, or freedoms; or (ii) we need to continue processing your Personal Data to establish, exercise, or defend a legal claim.
This is called the right to data portability. It is the right to ask for and receive a portable copy of your Personal Data that you have given us or that you have generated by using our services, so that you can:
We will provide your Personal Data in a structured, commonly used, and machine-readable format. When you request this information electronically, we will provide you a copy in electronic format.
To obtain a copy of your data, you can access it upon request by emailing sam@macromatic.space.
We sometimes use computers to study your Personal Data. We might use this Personal Data so we know how you use our services. For decisions that may seriously impact you, you have the right not to be subject to automatic decision-making, including profiling. But in those cases, we will always explain to you when we might do this, why it is happening, and the effect.
Where we rely on your consent as the legal basis for processing your Personal Data, you may withdraw your consent at any time. In most cases, this will mean deleting your entry from your profile. If you withdraw your consent, our use of your Personal Data before you withdraw is still lawful. If you have given consent for your details to be shared with a third party and wish to withdraw this consent, please also contact the relevant third party in order to change your preferences. Generally, you will just need to delete the entry or profile information to withdraw your consent.
To exercise any of the rights described above, please submit a request by either:
Contacting us by email at sam@macromatic.space
In order to correctly respond to your privacy rights requests, we need to confirm that YOU made the request. Consequently, we may require additional information to confirm that you are who you say you are. If you submit requests through your password-protected accounts, your identity is already confirmed. However, for requests sent through other methods, we will verify your identity by asking a few questions. We will only use the Personal Data you provide us in a request to verify your identity or authority to make the request.
The Macromatic app is not directed at, or intended for use by, children under the age of thirteen.
We are strongly committed to keeping your Personal Data safe. We have implemented and will maintain technical, administrative, and physical measures that are reasonably designed to help protect your Personal Data from unauthorized processing. Unauthorized processing includes unauthorized access, exfiltration, theft, disclosure, alteration, or destruction. Some of those measures include encryption, access control measures, and we also have dedicated teams to look after privacy. However, it is important to note that we cannot guarantee full security if you continue to use a deprecated version of the app. To ensure the best protection for your Personal Data, we recommend keeping your app up-to-date.
If we make any material change to this Notice, we will post the revised Notice to this web page and notify our users. We will also update the "Effective" date. By continuing to use our Services after we post any of these changes, you accept the modified Notice.
If you have any questions about this Notice or our processing of your Personal Data, or want to submit a privacy right request, please email us at sam@macromatic.space